Well, that’s a good story. When we set out to create a truly better lip balm, we started at the beginning—with the container. We thought it should be easy to hold and apply, that it shouldn’t come uncapped in your bag, and that its size should be ‘just right’. Not too big, and not too small.

So we asked our industrial designers to think it through, and what they came up with is the definitive packaging: compact yet shapely twists. Their unique properties—a soft, matte touch, a securely closing cap and ability to fit easily in a purse or pocket—are pleasing to both hand and eye.

We could have done what others have done and put a stock formula in our nifty containers. Instead, we brought a dietitian onto the team who was passionate about health and wellness. The result is that goLiips balms are made completely of pure, unadulterated food-grade ingredients. Coconut oil, beeswax, cocoa and shea butters, black currant oil, and extracts from medicinal plants like aloe. Plus aromatic essential oils that impart healing and moisturizing qualities.